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Research papers

The evolution of PayPal: New money, new purpose

In 2015, PayPal stood on the brink of a new and exciting future as it parted company with eBay and prepared its new independence and launch on NASDAQ. In light of this, the brand sought to redefine itself in the context of a highly dynamic and...

Catalogue: Congress 2016: #WOW
Authors: Daniel Jenkinson, Robert Cook
Company: Firefish
June 15, 2016
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Citation

Jenkinson and Cook (2016a, June 15). The evolution of PayPal: New money, new purpose. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-evolution-of-paypal-new-money-new-purpose-8821


Research papers

The changing role of money

It's a Brave New World for financial services. Managing and moving money should be a right, not a privilege. That's one of the hallmarks of PayPal's inclusive and progressive vision. To help us bring this vision to life, PayPal partnered with...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Daniel Jenkinson, Robert Cook
Company: Firefish
November 18, 2015
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Citation

Jenkinson and Cook (2015a, November 18). The changing role of money. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-changing-role-of-money


Research papers

Merging minds and matter

The paper through a case study will discuss an innovative segmentation approach that delivers actionable segmentation to marketers.It proposes segmenting consumers based on 'the cognitive mental process that underpin choice' and converging it with...

Catalogue: Congress 2006: Foresight
Authors: Manjima Khandelwal, Shuchi Sethi, Adam Murphy, Daniel Jenkinson
Company: Nielsen
September 17, 2006
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Citation

Khandelwal, Sethi, Murphy and Jenkinson (2006a, September 17). Merging minds and matter. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/merging-minds-and-matter